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Timothy Sheehan's avatar

Sam: Another keen observation here. It tracks with many threads of previous essays from you. I posit that clever marketers have countered your “HIS” with their “HERS”- Hardship Evasion/Resistance System”. The gist of the campaign: why struggle with adversity when you can have all this? as they gesture a la Vanna White at the luxuries and “things” which will ease the discomfort and make them the envy of the neighborhood. Me? I’ll see you on the hill. Tim

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Niki Elle's avatar

Wow! What a powerful piece, Sam! I too have a complicated relationship with modern day "self care"....I wrote something about it on Substack where I was also lambasting the idea of buying this, that, and the other thing (to add MORE fuel to a capitalist society that everyone claims to hate but continues to feed) as a way of "self care." I don't hate that idea of pampering myself *now and then* but I also enjoy those things so much more after a hard training session at the gym or -even more so- after a long distance hiking trip. The sweetness of modern life (which is sometimes a curse) feels so, so much better after living in the woods for an extended period of time.

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